Free Hashtag Generator for Instagram, TikTok and Seven More

Describe what you are posting about and take back a set of hashtags built for the platform you picked. Choose how many you want, how far toward popular or niche the set should lean, and which of ten languages it should draw region tags from. The tags come from a database held in the page, so nothing you type is sent anywhere and there is no sign-up.

Why the number of hashtags matters more than it used to

The habit of pasting thirty hashtags under every post comes from a period when Instagram genuinely rewarded it. It no longer does, and the same block copied from post to post is one of the patterns spam filters watch for. Three to five tags that match what is actually in the picture will normally outperform thirty that do not.

Every platform settled somewhere different. TikTok tolerates five to ten and expects at least one of its own. LinkedIn wants three to five and treats anything more as noise. Twitter and Facebook posts do better with one or two. Pinterest is the outlier and will happily take twenty, because there a hashtag behaves more like a category than a shout.

The count buttons on this page start at the range each platform rewards rather than the maximum it allows, which is why picking LinkedIn offers three, four and five while Pinterest offers ten, fifteen and twenty.

Popular, moderate and niche — and why you want all three

A hashtag's usefulness is a trade between how many people could see it and how many other posts you are competing with. #food has hundreds of millions of posts behind it: your post is visible on that feed for a few seconds. A tag with four thousand posts will be seen by far fewer people, but those people went looking for that specific thing, and your post stays near the top of it for hours rather than seconds.

This is why a set drawn entirely from one tier tends to disappoint. All popular tags means competing with accounts that have budgets. All niche tags means talking to a very small room. The moderate tier — tags in the tens or hundreds of thousands — is where most discovery actually happens, and a balanced set covers all three.

The colour of each tag shows which tier it came from, so you can see the shape of the set before you copy it.

  • Popular — the widest reach and the shortest visibility
  • Moderate — where most real discovery happens
  • Niche — few viewers, but the right ones, for far longer

Picking a platform changes the tags, not just the count

Tags travel badly between platforms. #fyp means something on TikTok and nothing on LinkedIn. #instagood on a YouTube description reads as though the caption was pasted from elsewhere, because it was. Each platform here has a set it is known for, and tags belonging to a different one are kept out.

So choosing LinkedIn brings in the professional vocabulary and filters the Instagram flavouring out; choosing TikTok does the opposite. If you are writing one caption to post in several places, choose All, which lifts the restriction and draws from everything.

Describing your topic well

The description does more work than it looks like it does. It is matched against twenty subject categories to decide which pools the tags come from, and the distinctive words in it are fed back as tags in their own right.

That is the whole difference between a useful set and a generic one. "Food" matches the food category and returns food tags. "Vegan meal prep recipes" matches the same category but also returns #vegan and #mealprep, which are the tags someone looking for your post would actually search. A single word wastes the input; a short phrase does not.

If a set is close but not right, Shuffle draws a fresh one from the same categories rather than starting over. It is also the honest way to vary your tags between posts.

Regions, languages and copying the result

Ten languages are available, and selecting one reserves part of the set — roughly three tags in twenty — for region tags rather than leaving them to chance. Spanish returns things like #español, #latina and #latam next to your topic tags; Japanese returns #tokyo and #nihon. The topical tags stay in English, because that is what the pools hold.

The result can be copied three ways. Chips lets you take one tag at a time, which is useful when you are assembling a set by hand. One line gives you the whole set ready to paste into a caption. Numbered gives you a list, which is easier to work with when you are planning posts or sharing a set with someone else.

Frequently Asked Questions

How many hashtags should I use on Instagram?

Between three and five relevant ones. Instagram's own creator guidance moved away from large sets some years ago, and the account that posts five tags matching its subject reliably does better than the one padding out thirty. The count buttons on this page default to the range each platform actually rewards.

Do the hashtags change depending on which platform I pick?

Yes. Each platform has tags it is known for and tags that read as imported from somewhere else. Picking LinkedIn brings in the professional set and keeps #instagood and #fyp out; picking TikTok does the reverse. Choosing All lifts the restriction and draws from everything.

What is the difference between popular, moderate and niche tags?

Reach against competition. A popular tag has millions of posts behind it, so your post is visible for seconds before it is buried. A niche tag might have a few thousand, which means far fewer people see it but the ones who do came looking for exactly that. Moderate sits between the two, and is where most of the useful discovery happens.

Which mix should I choose?

Balanced unless you have a reason not to. A small account posting only popular tags is competing with brands that have budgets; one posting only niche tags is talking to a very small room. Balanced gives you a spread. Move toward Niche as your account finds its subject, and toward Popular only when the post is genuinely broad.

What does the Tone selector change?

The proportions, not the vocabulary. Casual weights the set toward high-reach everyday tags; Professional and Formal weight it toward specific, lower-competition ones that suit business content; Humorous sits in between. It is a quicker way to adjust the mix than moving the mix control itself.

Can I generate hashtags in other languages?

Ten are available: English, Spanish, French, German, Portuguese, Italian, Japanese, Korean, Arabic and Hindi. Selecting one reserves part of the set for region tags — around three in twenty — so Spanish reliably returns things like #español, #latina and #latam alongside your topic tags rather than leaving them to chance.

How specific should my topic description be?

As specific as you can stand. "Food" matches a broad category and returns broad tags. "Vegan meal prep recipes" matches the same category but also feeds your own words back in, so you get #vegan and #mealprep next to the generic ones. The description is doing real work; a single word wastes it.

Should hashtags go in the caption or the first comment?

Either. On Instagram both are indexed the same way, and the first comment is popular only because it keeps the caption readable. If you use the first comment, post it immediately rather than hours later.

Can I reuse the same hashtags on every post?

It is worth avoiding. Posting an identical block repeatedly is one of the patterns spam filters look for, and reach tends to decay. Shuffle produces a fresh set from the same categories, which is the point of the button.

Are banned or restricted hashtags a problem?

Yes, and the damage is not limited to the tag itself — a restricted tag can suppress the whole post, including the tags around it. The lists change without announcement, so if a tag is unfamiliar, search it in the app first and see whether recent posts appear.

Is this hashtag generator free, and does it need an account?

Free, with no sign-up and no limit on how many sets you generate. The tags are produced in your browser from a built-in database rather than fetched from a server, so nothing you type is sent anywhere.

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